Kodi mwakonzeka kudumpha kuchoka pa hobbyist kupita kwa akatswiri amisiri? Kodi mwakhala mukukulitsa luso lanu la ceramic ndikulakalaka kukhala ndi moyo ngati wojambula kapena woumba? Ino ndi nthawi yosangalatsa, ndipo pokonzekera mosamala komanso luso loyenera, ndi cholinga chotheka kukwaniritsa!

Koma zitha kukhala zolemetsa, makamaka ngati simunayambe bizinesi yanu. Osati kudandaula, pa The Ceramic School, tabwera kudzathandiza! Lero tikambirana imodzi mwamagawo oyamba kupanga bizinesi yanu: kukulitsa mtundu wanu.

Kodi Branding Ndi Chiyani Komabe?

Mwinamwake mwakumanapo ndi mawuwa kwambiri, koma mwina simukutsimikiza kuti ndi chiyani, kapena zomwe zikuphatikiza. Ndi logo yanu? Dzina labizinesi yanu? Kapena china chovuta kwambiri?

Mwachidule, mtundu ndi mndandanda wamalingaliro ndi zithunzi zomwe anthu amakhala nazo akamaganizira zazinthu zinazake, ntchito, ndi zochita za kampani. Umenewu ukhoza kukhala mayanjano akuthupi kapena othandiza, monga ngati 'chinthuchi n'chokhalitsa,' kapena chamaganizo, monga 'chinthu ichi n'chotonthoza.' Kupanga, motero, ndi njira yopangira malingaliro ndi mayanjano awa pazogulitsa zanu. Ndi njira yomwe imathandiza anthu kuzindikira mwachangu ndi kudziwa mtundu wanu, ndikuwapatsa chifukwa chosankha zinthu zanu pofotokoza zomwe mtundu wanu ndi womwe si.

Kupanga malingaliro, zithunzi, ndi mayanjano awa kumatheka m'njira zingapo, koma ndi mgwirizano wa zigawo zonse zomwe zimapangadi chizindikiro chonse. Choncho, pamene tikukudutsani njira iliyonse yopangira malonda, kumbukirani kuganizira momwe gawo lililonse likugwirizanirana ndi linzake. Ngati zikutsutsana wina ndi mzake, monga kusankha phale lamtundu wowoneka bwino mukafuna kupangitsa kuti mukhale bata, uthenga wanu usokonezeka ndipo sumasulira kwa omvera anu.

Kuwona Ntchito Yanu Momveka

Mukamapanga mtundu wanu, Ndikofunikira kukhala ndi malingaliro oyenera a ntchito yanu ndi zomwe ikunena. Ngati mukumva kuti mwakonzeka kuyamba kugulitsa, mwina mwayamba kupanga ntchito yomwe ili yokongola, kapena yomwe imamveka ngati 'inu.' Mwapeza kalembedwe kapena njira yopangira yomwe imabweretsa chisangalalo chochuluka, ndi komwe mwapezako nyimbo yanu. Ichi ndi chimodzi mwa zokondweretsa kugwira ntchito ngati katswiri wojambula, koma zingapangitse kuti zikhale zovuta kuwona ntchitoyo popanda zokondera zathu, osati zabwino zokha, komanso zoipa. Kuti mugulitse ntchito yanu moyenera, ndikuyiyika bwino, muyenera kubwerera m'mbuyo ndikuwona ntchitoyo kunja kwanu. Kodi mungasankhe bwanji mtundu, mawonekedwe, ndi masikelo olankhulirana? Kodi zimagwirizana kapena pali kusiyana kwakukulu? Ndi chiyani chomwe chimagwirizanitsa zidutswazo mwachidwi kapena mwantchito? Kodi pali chilichonse chokhudza ntchito yanu chomwe chimasiyanitsa ndi ena, makamaka kuntchito yomwe ikuwoneka yofanana? Zonsezi zimadziwitsa mtundu wanu, kotero kuzizindikira zidzatsimikizira kuti zinthu zomwe sizili za ceramic pakukula kwa mtundu wanu zikugwirizana ndi ntchitoyo.

Kuti mukhale ndi chithunzi chomveka bwino, lembani mndandanda wazinthu zonse zokometsera kapena njira zantchito yanu, komanso phindu lomwe limapereka komanso momwe zimakhudzira. Mwachitsanzo, ngati mumagwiritsa ntchito ngodya zakuthwa kwambiri pantchito yanu, kodi izi zimapangitsa kuti mukhale ndi mphamvu, zimagwirizana ndi zomangamanga, kapena ntchito yothandizira? Kuti mupange chithunzi chokwanira cha ntchito yanu, khalani ndi mnzanu kapena awiri kuti akupangireni mndandanda (sankhani ojambula ndi osakhala amisiri mofanana). Kodi awonapo china chomwe simunachiwone? Kodi ili ndi khalidwe lofunika lomwe mukufuna kuti mukhale nalo, kapena ndi chinthu chomwe mungafune kupewa? Mukakhala ndi chithunzi chokwanira, mudzatha kupanga chizindikiro cholimba chogwirizana.

Kudziwa Nkhani Yanu

Mukamapanga mtundu wanu, ndikofunikira kudziwa zomwe zimakulimbikitsani ndikukulimbikitsani kupanga mtundu wa ntchito yomwe mumagwira. Izi siziyenera kukhala zovuta kwambiri, ngakhale zitha kukhala. Mwina mumalimbikitsidwa ndi mizere yoyera komanso kukhala ndi moyo wocheperako, kotero mumapanga mbiya zomwe zimagwirizana ndi kukongola kumeneko. Kapena mwina mumakonda kugwira ntchito mwanzeru, ndipo zidutswa zanu zimakambirana zakusintha kwanyengo, zovuta zandale zadziko lanu, kapena zovuta pamoyo wanu. Bizinesi yanu ikakhala zojambulajambula, inuyo nthawi zambiri mumakhala gawo la mtundu wanu, ndiye ganizirani nkhani zomwe mukufuna kuphatikiza - kapena zofunika kwambiri, osapatula. Makasitomala anu adzakhala ndi chidwi chofuna kudziwa chifukwa chake mumapanga zomwe mumapanga, chifukwa chake kudziwa izi ndikutha kuzilankhula momveka bwino ndikofunikira kuti mupange mtundu wanu.

Tikukulimbikitsani kukhala pansi ndikulemba mndandanda, nthawi ino ya zolimbikitsa zazikulu ndi zolimbikitsa za ntchito yanu. Ngati simunalembepo kale, lembani mawu anu aluso kuti mukwaniritse izi (tili ndi positi yabwino yamabulogu kukuthandizani pa izi!), chifukwa ichi chikhoza kukhala chofotokozera bwino kwa inu pamene mukusintha mtundu wanu pakapita nthawi. Apanso, pemphani anzanu ena kuti akuthandizeni, kuwafunsa kuti alembe zomwe ntchitoyo imawapangitsa kuganiza kapena kumverera, zomwe akuganiza kuti zolimbikitsa zanu zingakhale, kapena mfundo zomwe mukuwoneka kuti mukuzifufuza. Mukamaliza, yerekezerani mndandandawu kuti muwone ngati anzanu adaphonya chinthu chofunikira kwa inu, kapena adawona zomwe simukufuna kuti musalankhule. Kenako, yerekezerani mindandanda iyi ndi yanu yakale, pomwe mumayang'ana mafomu anu molunjika. Kodi pali zotsutsana zilizonse pakati pa zolinga zanu ndi mawonekedwe akuthupi omwe akufunika kuthana nawo? Kodi mungakonze bwanji izi? Kodi pali mbali zomwe zingatsindike kuti chilimbikitso chanu kapena nkhani yanu iwonekere? Mukathetsa kusagwirizana kulikonse kosafunika, ndinu okonzeka kupita patsogolo ndi njira yanu yamalonda.

Dziwani Omvera Anu

Tsopano popeza muli ndi chithunzi chomveka bwino cha zomwe mumakukondani komanso zomwe ntchito yanu imalankhula, mutha kuyamba kupanga lingaliro la omwe mukufuna omvera anu. Izi zimaphatikizapo kumvetsetsa anthu omwe angakonde kwambiri ndikugula zomwe mwapanga. Ganizirani za omwe angakonde luso lanu potengera zaka zawo, komwe amakhala, ndi zomwe amakonda. Ganizirani zovuta zomwe zida zanu zadothi zimawathetsera - kodi zimapanga nyumba kukhala zokongola kwambiri, zimakopa chidwi chamagulu amtundu wanthawi zonse, kapena kukweza zochitika zapabanja? Lankhulani ndi anthu pawailesi yakanema, funsani mayankho kwa makasitomala, ndipo kumanani ndi anthu pazochitika zaluso kuti mudziwe zambiri. Mukhozanso kuyang'ana makasitomala a ojambula omwe amagwira ntchito mofananamo kuti mumve zambiri.

Kumvetsetsa omvera anu ndi njira yopitilira yomwe ingasinthe pomwe luso lanu likukula komanso kusintha. Cholinga chake ndikupeza anthu omwe amalumikizana moona ndi zoumba zanu ndi kukonda zomwe mumapanga. Mukazindikira kuti uyu ndi ndani, mutha kupanga chizindikiro chomwe chimasangalatsa khamuli, ndikupewa kuwononga nthawi kwa anthu omwe alibe chidwi.

Kuzibweretsa Pamodzi

Tsopano popeza mwamaliza ntchito zitatuzi, muli ndi mawu osakira amphamvu omwe angayendetse njira yanu yonse yopangira chizindikiro, komanso chithunzi chodziwika bwino cha omwe chizindikiro chanu chikufuna. Tsopano mutha kuyamba kupanga zinthu zomwe nthawi zambiri zimagwirizanitsidwa ndi kuyika zilembo, monga dzina lanu labizinesi, logo, ndi mawu olankhula, komanso zinthu zomwe zizigwirizana pamasamba onse otsatsa, monga utoto wamitundu, zilembo, ndi chilankhulo. mawu. Tiyeni tidutse aliyense wa iwo mmodzimmodzi kuti akuthandizeni kuyamba.

Kodi Ndi Dzina Liti?

Kusankha dzina labwino labizinesi yanu ya ceramic ndi lingaliro lofunikira lomwe lingakhudze mtundu wanu komanso kuzindikirika kwanu. Pogwiritsa ntchito mndandanda wa mawu osakira ngati poyambira, ganizirani zonse zomwe zili zofunika kwa inu ndi bizinesi yanu. Mukapeza dzina loyenera, likhala gawo lofunikira pabizinesi yanu. Nawa maupangiri okuthandizani kusankha dzina lokakamiza komanso loyenera:

Onetsani Ntchito Yanu: Dzina labizinesi yanu liyenera kuwonetsa kufunikira kwa luso lanu. Kaya ndi mbiya zogwira ntchito, zotengera za raku zokongoletsa, kapena zosemadwa zamtundu wina, dzinali liyenera kupatsa makasitomala malingaliro omveka bwino a zomwe mumapanga.

Kuphweka: Dzina losavuta komanso losavuta kulitchula ndi losaiwalika komanso losavuta kumva. Pewani masipelo ovuta kapena mawu ovuta omwe angasokoneze makasitomala. Osachita mantha kuphatikiza dzina lanu. Monga wojambula, ndinu gawo la mtundu, ndipo ndizofala kugwiritsa ntchito dzina lanu lonse kapena zoyambira ngati gawo la bizinesi yanu.

kufunika: Dzinali liyenera kukhala lofunikira osati pa luso lanu lokha komanso kwa omvera omwe mukufuna. Ganizirani zomwe zimagwirizana ndi makasitomala anu abwino komanso zomwe mukufuna kuti mtundu wanu udzutse.

Pewani Zochitika: Ngakhale kuti mayina amakono angaoneke ngati osangalatsa, akhoza kutha msanga. Sankhani dzina lokhala ndi moyo wautali ndipo silidzamva kukhala ndi chibwenzi pakatha zaka zingapo.

Kusintha: Ganizirani za m’tsogolo. Kodi dzina labizinesi yanu lidzakhala lomveka ngati mukulitsa mzere wanu kapena kuchita nawo zinthu zina? Pewani mayina omwe amachepetsa kukula kwanu.

Kupezeka kwa Domain: Ngati mukukonzekera kukhala ndi intaneti (ndipo tikuganiza kuti muyenera!), Yang'anani ngati dzina lachidziwitso la bizinesi yanu likupezeka. Kugwirizana pakati pa dzina labizinesi yanu ndi tsamba lawebusayiti ndikofunikira.

Onani Zizindikiro: Onetsetsani kuti dzina lomwe mwasankha silikuphwanya zikwangwani zilizonse zomwe zilipo. Simukufuna nkhani zamalamulo panjira.

Kutengeka kwa Chikhalidwe: Samalani ndi tanthauzo la chikhalidwe komanso matanthauzidwe olakwika, makamaka ngati mukufuna kugulitsa padziko lonse lapansi.

Kulumikizana Kwamaganizidwe: Ganizirani momwe dzinali limakukhudzirani komanso ngati likugwirizana ndi zomwe mukufuna kufotokozera makasitomala anu.

Yesani: Musanamalize dzinali, gawanani ndi anzanu, achibale, kapena makasitomala anu. Pezani ndemanga kuti muwone momwe ena amawonera dzinali.

Kukula Kwa Mtsogolo: Ganizirani momwe bizinesi yanu ingatengere mtsogolo. Kodi dzinali likhalabe lofunikira ngati mutasintha zinthu zosiyanasiyana? Nanga bwanji ngati mutasuntha malo?

Onani Social Media: Onetsetsani kuti dzina lomwe mwasankha likupezeka pamasamba ochezera. Kusasinthika pamapulatifomu ndikofunikira pakuzindikirika kwamtundu.

Intuition ndi Kumva M'matumbo: Khulupirirani chibadwa chanu. Ngati dzina likuwoneka bwino ndikugwirizana ndi masomphenya anu, ndiloyenera.

Kumbukirani, dzina labizinesi yanu ndiye maziko amtundu wanu. Dzipatseni mwayi wofufuza, kuganiza mwanzeru, ndikuganizira zofunikira zonse zomwe zikugwirizana ndi inu ndi bizinesi yanu yaukadaulo. Mukapeza dzina labwino kwambiri, lidzaphatikizana ndi nkhani zabizinesi yanu, ndikuchita gawo lalikulu pakutanthauzira dzina lake.

Chiduleni mwachidule mu chithunzi: Kupanga Logo Yanu

Mukasankha dzina losaiwalika la bizinesi yanu ya ceramic, mwakonzeka kupita ku logo yanu. Kugwira ntchito ngati njira yolumikizirana ndi bizinesi yanu, ma logo ndizizindikiro zosaiŵalika zomwe zimasiyanitsa mtundu wanu pamsika womwe uli ndi anthu ambiri, motero ndi gawo lofunikira kwambiri pazambiri zanu. Amapanga kusasinthika pakugwirizanitsa mtundu wanu pamapulatifomu, kudzutsa malingaliro ogwirizana ndi mtundu wanu, ndikukulitsa chidaliro ndi ukatswiri. Logos imathandizira kuzindikirika kwa mtundu, kukulitsa kulumikizana kwamalingaliro ndi omvera anu ndikuthandizira pakutsatsa. Chizindikiro cholimba chingapangitse mabizinesi anu kukhala osiyana, ndikupanga chizindikiro chokhalitsa chomwe chimapirira kukula ndi kusintha kwa msika. M'malo mwake, ma logo ndi mawonekedwe amtundu wanu, akuwonetsa zomwe zili mu chithunzi chimodzi.

Nawa malingaliro ndi malingaliro angapo pankhani yopanga logo yanu:

Onetsani Luso: Chizindikiro chanu chikuyenera kuwonetsa ukadaulo ndi kusiyanasiyana kwa zoumba zanu. Phatikizani zinthu zomwe zimakopa chidwi cha luso lanu, kaya ndi dongo, mawonekedwe a zomwe mwapanga, kapena zida zomwe mumagwiritsa ntchito.

Kuphweka: Sungani chizindikiro chanu chosavuta komanso chopanda zinthu zambiri. Kupanga koyera kumatsimikizira kuti logo yanu imakhalabe yodziwika komanso yosinthika m'njira zosiyanasiyana. Monga chowonjezera cha ojambula a ceramic, ganizirani chizindikiro chomwe chingasinthidwe mosavuta ngati sitampu yaying'ono kuti muyike pa ntchito yanu. Izi zitha kukhala zofanana ndi logo yayikulu kapena masinthidwe ake osavuta. Ntchito yopondaponda ndi mwambo wofunikira mkati mwa dongo, choncho kumbukirani pamene mukupanga logo yanu ngati ichi ndi chinthu chomwe mumachikonda.

Zapadera: Yesetsani kukhala ndi chizindikiro chodziwika bwino pakati pa anthu. Pewani kugwiritsa ntchito zizindikiro kapena ma clichés omwe nthawi zambiri amagwirizanitsidwa ndi zoumba.

Mtundu wa Palette: Sankhani mitundu yomwe imagwirizana ndi umunthu wa mtundu wanu komanso malingaliro omwe mukufuna kudzutsa. Ganizirani matani kapena mitundu yomwe imawonetsa kuwala ndi kumaliza komwe mumagwiritsa ntchito muzoumba zanu.

Kusiyanitsa: Ngati mukupita ndi mapangidwe achikuda, onetsetsani kuti logo yanu idzagwiranso ntchito ndi mawonekedwe akuda ndi oyera kwambiri. Izi ndizofunikanso ngati mukukonzekera kupanga sitampu ya zidutswa zanu, chifukwa mulibe mtundu kuti mulimbikitse mapangidwe anu.

Scalability ndi Versatility: Chizindikiro chanu chiyenera kuwoneka bwino kwambiri kaya chili pa bizinezi yaying'ono kapena chikwangwani chachikulu. Pewani zambiri zomwe zingatayike mukatsitsidwa. Musaiwale kuganizira momwe zidzawonekere pamapulatifomu osiyanasiyana ochezera ndi tsamba lanu. Onetsetsani kuti ikuwoneka bwino komanso kuti ikhale yodziwika ngati ili gawo la sikweya, wamakona anayi, kapena chithunzi chozungulira.

Typography: Ngati logo yanu ili ndi mawu, sankhani font yomwe imagwirizana ndi mtundu wanu. Kaya zokongola, zosewerera, kapena zolimba mtima, onetsetsani kuti ndizosavuta kuwerenga ndikugwirizana ndi uthenga wanu wonse.

Kusatha nthawi: Pewani zinthu zotsogola zomwe zitha kutha msanga. Yesetsani kukhala ndi logo yomwe imakhalabe yofunikira kwazaka zikubwerazi.

Zizindikiro Zatanthauzo: Phatikizani zizindikiro zomwe zimakhala ndi tanthauzo laumwini kapena chikhalidwe chokhudzana ndi zoumba. Zizindikiro izi zitha kuwonjezera kuya ndi tanthauzo ku logo yanu.

Thandizo la Aphunzitsi: Ngati mulibe chidaliro pa luso lanu lopanga, ganizirani kulemba ntchito katswiri wokonza logo kapena kugwirira ntchito limodzi ndi katswiri waluso. Chizindikiro chopangidwa bwino ndikuyika ndalama pachithunzi cha mtundu wanu, ndipo chikhoza kukhala chamtengo wapatali. Ngati ndalama ndizovuta, pali mndandanda womwe ukukulirakulira wa majenereta aulere a AI omwe amatha kupanga ma logo pogwiritsa ntchito zomwe mumakonda, monga Looka.comndipo ChalikRula. Izi zitha kupereka poyambira kwambiri.

Feedback: Fufuzani ndemanga kuchokera kwa anzanu odalirika, abale, ngakhale makasitomala omwe mungakhale nawo. Malingaliro ena atha kupereka zidziwitso zomwe mwina simunaganizirepo.

Nthawi ndi Kuleza Mtima: Kupanga logo kumatenga nthawi. Musathamangire ndondomekoyi. Dzipatseni mwayi wofufuza malingaliro osiyanasiyana ndi kusiyanasiyana musanamalize kapangidwe kanu. Mukapeza china chake chomwe mumakonda, chokanipo kwa masiku angapo, kuti mutha kuwonanso ndi maso atsopano musanapereke.

Kumbukirani, logo yanu idzakhala chiwonetsero cha bizinesi yanu yazadothi, chifukwa chake patulani nthawi yopanga china chake chomwe chimaphatikiza tanthauzo la luso lanu ndikugwirizana ndi omvera anu. Kutha kwawo kudzutsa malingaliro, kulimbikitsa kukhulupirirana, ndikupanga kusasinthika pamapulatifomu kumapangitsa ma logo kukhala chinthu chofunikira pakuyika chizindikiro bwino.

Ipangitseni Kukhala Yaifupi Ndi Yokoma: Mphamvu ya Ma Slogans

Mawu otchulira, omwe nthawi zambiri amatchedwa ma tagline kapena ma motto, ndi mawu achidule komanso osaiwalika omwe amafotokoza tanthauzo la mtundu wanu, malonda, kapena kampani. Amakhala ndi gawo lofunikira pakutsatsa komanso kutsatsa potulutsa mauthenga ovuta kukhala mawu ochepa omwe amakhudza omvera. Ngakhale sichofunikira kwenikweni pabizinesi yanu yazadothi, mawu olembedwa amatha kukhala zida zamphamvu zopangira kuzindikira pompopompo, kudzutsa malingaliro, ndikufotokozera mbali zazikulu za bizinesi yanu kapena zopereka. Nazi zinthu 5 zofunika kuziganizira mukabwera ndi mawu ofunikira:

Kumveketsa bwino ndi kuphweka: Sungani mawu anu omveka bwino komanso olunjika. Pewani kugwiritsa ntchito mawu ovuta kapena mawu osavuta omwe angasokoneze omvera anu. Mawu osavuta komanso achidule ndi osavuta kukumbukira ndikumvetsetsa.

Perekani Uthenga Wabwino: Mawu anu akuyenera kufotokoza mwachidule uthenga wofunikira kapena malo ogulitsa apadera amtundu wanu kapena malonda. Iyenera kuyankha funso: "Nchiyani chimapangitsa mtundu wanu kukhala wapadera?"

Chikumbutso: Yesetsani kukhala ndi slogan yomwe imakhazikika m'maganizo mwa anthu. Iyenera kukhala yogwira mtima, yomveka, kapena kukhala ndi masewera osaiwalika pa mawu. Zida zandakatulo monga rhyme, alliteration, ndi iambs zingathandize. Izi zimathandiza kukumbukira mtundu wonse.

Kulumikizana Kwamaganizidwe: Mawu abwino amadzutsa malingaliro ndikumveka kwa omvera anu. Ganizirani zomwe mukufuna kuti mtundu wanu udzutse ndikupanga mawu owonetsa malingaliro amenewo.

Kusiyanitsa: Khalani osiyana ndi mpikisano powunikira zomwe zimakusiyanitsani. Liwu lanu liyenera kutsindika zomwe zimapangitsa kuti mtundu wanu ukhale wapadera komanso wosiyana ndi mafakitale a ceramic. Mawu anu ayenera kukhala apadera, osati ochokera ku mawu ena.

Kumbukirani, mawu opambana amaphatikiza mtundu wanu mwachidule komanso chosaiwalika. Iyenera kusiya chidwi chokhazikika ndikugwirizanitsa ndi mtundu wanu komanso zomwe mumayendera.

Kuganizira Mapangidwe Aakulu

Tsopano popeza muli ndi zofunikira zomwe zaphimbidwa, ndi nthawi yoti muganizire zisankho zina zokongola zomwe zimagwirizana ndi malonda anu. Izi zikuphatikiza mtundu wa zinthu zanu zotsatsa, mawonekedwe azithunzi omwe mumagwiritsa ntchito, ndi mafonti omwe mumagwira nawo ntchito. Kodi mukufuna kumva koyera, kocheperako komwe kumakhala ndi malo ambiri oyipa komanso zithunzi zosavuta? Kapena bwanji munthu wotanganidwa kwambiri, wowoneka bwino yemwe ali wodzaza ndi zinthu zokopa chidwi?

Mofanana ndi zinthu zina, ganizirani za uthenga ndi maganizo omwe zigawozi zimalankhulana. Chilichonse chiyenera kugwira ntchito ku cholinga chomwecho. Onetsetsani kuti zosankha zanu pano sizikusokonezani pantchito yanu, koma zithandizireni kuti ziwonekere. Onetsetsani kuti nthawi zonse zimagwirizana pazama media onse, kuyambira patsamba lanu mpaka pamakhadi anu abizinesi, mpaka pa Instagram. Izi zithandizira kupanga chithunzi cha ntchito yanu m'malingaliro a makasitomala anu, ndikukulitsa kuzindikirika kwa mtundu wanu.

Kufunika kwa Mawu

Chimodzi mwazinthu zodziwika bwino zomwe ndizosavuta kwa oyamba kunyalanyaza ndi kamvekedwe ka zolemba zanu. M'mawu osavuta, izi zikutanthauza malingaliro kapena malingaliro anu pamutu womwe mukulemba. Zili ngati kununkhira kwamalingaliro kapena momwe mukulembera. Kamvekedwe ka mawu kangakhale kozama, koseketsa, kakhalidwe, kopanda tsankho, kokwiya, kosangalatsa, ndi zina zotero. Zimathandiza kufotokoza cholinga chanu ndipo zimatha kukhudza momwe owerenga amaonera mawuwo. Lingalirani ngati mmene mawuwo amakukhudzirani mukamaŵerenga. 

Kukuthandizani kusankha kamvekedwe kanu, yang'ananinso pamndandanda wamawu omwe mudapanga kale. Kodi pali mikhalidwe yomwe mungakweze posankha chilankhulo ndi kamvekedwe kanu? Mwachitsanzo, ngati ntchito yanu ndi yopepuka komanso yosangalatsa, ganizirani kamvekedwe ka mawu odziwika bwino, ngati mukulankhula ndi mnzanu wapamtima. Kodi ndizongoganiza kwambiri? Mwina kamvekedwe ka maphunziro ndi koyenera. Kuganizira za omvera anu ndikothandiza kwambiri apa: Kodi mukuyesera kukopa anthu ochita masewera olimbitsa thupi? Art fair goers? Anthu omwe amatsatira zidutswa zachikhalidwe? Kudziwa yemwe mukufuna kulankhula naye kudzadziwitsa kwambiri kamvekedwe kanu.

Mwina mwawonapo kachitidwe pakadali pano, koma tigogomezeransonso pano: mukangosankha kamvekedwe, onetsetsani kuti ikugwirizana pamapulatifomu onse ndi media. Izi zikuphatikiza osati zolemba patsamba lanu la About Me, komanso m'makalata anu, zolemba zapagulu, ndi kufotokozera kwazinthu patsamba lanu. Liwu losasinthika lipanga chithunzithunzi champhamvu cha yemwe ndinu wopanga, ndi zomwe ntchito yanu ikukhudza. 

Ganizirani za mtundu wanu ngati kampasi, yowongolera ulendo wanu wamabizinesi ndikuwonetsa cholinga chanu. Ndi nkhani yomwe mukunena yomwe imakhudzanso omvera anu, kuwasintha kuchokera kwa owonera kukhala okonda okhulupirika. Mtundu wanu wopangidwa bwino ndi wofanana ndi chisindikizo chaubwino, chizindikiro chomwe chimatanthawuza ukatswiri ndi kudzipereka komwe, kungayambitsenso kukwera kwa malonda.

Msewu wopita kumalo odziwika bwino ukhoza kuwoneka ngati njira yokhotakhota, makamaka ngati mukuchita bizinesi yanu ya ceramic nokha. Koma mukamaphunzira zambiri za inuyo ndi omvera anu, mudzapeza kuti mukusintha mosavutikira ndikupanga kusintha kwabwino muzopanga zanu zonse. Ndipo palibe chifukwa chodandaulira, tili ndi zida zambiri zamabizinesi kukuthandizani! M'malo mwake, ngati nonse mukuyang'ana kulowa pansi kwenikweni kuti mumange bizinesi yanu ya ceramic, mutha kulembetsa ku The Ceramics MBA. Tidzakambirana mitu yonse yofunikira kuti bizinesi yanu iyende bwino, kapena kukuthandizani kukonza zomwe mukupanga pano!