Chifukwa chake, mwaviika zala zanu zakulenga kudziko lazoumba, mwapereka zonse zomwe mungathe kwa abwenzi ndi abale, ndipo mukadali ndi zidutswa zambiri kunyumba ndipo muyenera kupeza malo owonjezera! Ndipo kotero mwaganiza kuti muyenera kugulitsa zoumba zanu kwa makasitomala enieni. Koma makasitomalawa mumawapeza kuti? Ndipo kodi kwenikweni oumba amagulitsa bwanji zoumba zawo?

Osawopa, chifukwa lero tiwona njira zitatu zosangalatsa zogulitsira zodabwitsa zadongo: Kugulitsa Mwachindunji, Kutumiza, ndi Kugulitsa Kwathunthu. Njira iliyonse ili ndi zovuta zake komanso zabwino zake, kotero tiyeni tikweze manja athu ndikukumba!

Kugulitsa Ceramics: Kugulitsa Mwachindunji

Choyamba, tili ndi njira yoyeserera komanso yowona ya Direct Sales. Zomwe zimatchedwanso malonda ogulitsa, mukugulitsa zoumba zanu mwachindunji kwa kasitomala, maso ndi maso. Lingalirani ngati kukambitsirana kwaubwenzi komwe kumathera ndi winawake mwachimwemwe kutengera zomwe mwapanga! Nthawi zambiri, mumayamba ndikugulitsa magawo ang'onoang'ono, ndikugulitsa komwe kumachitikira pamisonkhano yamasewera ndi misika. Pamene ntchito zanu za ceramic zikupita patsogolo, mutha kutenga mwayi pakugulitsa pakamwa, ndikuyamba kugulitsa zoumba mwachindunji kudzera patsamba lanu kapena pamasamba ochezera. Ntchito ikhoza kupangidwa pasadakhale, kapena mutha kusankha kutenga madongosolo achikhalidwe. Iyi nthawi zambiri imakhala njira yoyamba yogulitsira akatswiri, ndipo tifufuza za ubwino ndi malingaliro a njirayi kuti tikuthandizeni kuyamba.

Phindu 1: Mumalandira mtengo wonse wogulitsa!

Mosiyana ndi kugulitsa kudzera m'masitolo ndi m'magalasi, ngati mugula ntchito yanu pa $ 60, mudzalandira $ 60!

Mfundo: 

Kugulitsa kwachindunji kungabwere ndi ndalama zina, choncho ndikofunika kuganizira izi musanalowe pansi. Misika ndi ziwonetsero zimafuna chindapusa, ndipo mufunika chiwonetsero chowoneka bwino kuti ntchito yanu ikhale yosiyana ndi anthu ambiri. Musaiwale kuganizira mtengo waulendo ndi malo ogona, komanso kudzipereka kwanu kuti mukhale pamalo ogulitsira sabata yonse ndikulankhula ndi omwe angakhale makasitomala!

Pazogulitsa zapaintaneti, mudzakhala ndi chindapusa chobwerezabwereza patsamba lanu, komanso ndalama zogulira nthawi yoti mukhalebe ndi nthawi, kuyankha makasitomala, kulongedza ndi kutumiza maoda, ndikumanga omvera anu.

Musalole kuti nkhawazi zikulepheretseni! Ganizirani zowonongera zonsezi pokonza mitengo ya ntchito yanu, ndipo ndalamazo zidzakulipirani! 

Phindu 2: Ndinu ogulitsa anu! 

Palibe amene amadziwa bwino ntchito yanu kuposa inu, ndipo izi zimamasulira bwino pakugulitsa. Makasitomala amakonda nkhani yabwino, ndipo kukhalapo kuti mufotokoze malingaliro anu ndi kudzoza kumathandizira kupanga kulumikizana pakati pa ntchito, kasitomala, ndi inu nokha. 

Mfundo: 

Mbali imeneyi ingakhale yovuta ngati muli kumbali yodzionetsera kapena mulibe chidaliro pang'ono. Yambani ndikuchita zochitika za theka la tsiku kapena tsiku limodzi kuti mukhale ndi chidaliro, ndipo samalani kwambiri ndi njira zogulitsira mavenda ena. Ndizodabwitsa kuti mungaphunzire zambiri kuchokera kwa munthu amene wakhala pafupi nanu! 

Ngati mutayesa pang'ono mutapeza kuti kugulitsa mwa munthu si kapu yanu ya tiyi, yang'anani mphamvu zanu pa malonda a pa intaneti, kumene kulankhulana ndi imelo ndi mauthenga achindunji ndizofala. The Ceramic School zitha kukuthandizani kuti muyambe kupanga mtundu wanu pa intaneti kudzera mwa athu Instagram ya Maphunziro a Potters!

Phindu lachitatu: Mudzalandira ndemanga posachedwa!

Kaya ndi kudzera pa zokonda zapaintaneti ndi mauthenga achindunji, kapena kumva zokambitsirana pamalo anu aukadaulo, kugulitsa mwachindunji kumakupatsani mwayi womva malingaliro kuchokera kwa kasitomala. Ndi malonda amunthu, muli ndi phindu lowonjezerapo: ndi zidutswa ziti zomwe anthu amakokerako? Kutola kwambiri? Ndi ati omwe sakulandira chidwi kwambiri? Kodi pali mitundu, mawonekedwe, kapena makulidwe omwe amakokera anthu? Zonsezi ndi kufufuza kwaulere komwe kungathandize kuti ntchito yanu ikule.

tiganizira:

Nthawi zina tikhoza kumva ndemanga zomwe zimakhala zovuta kuzilandira. Mudzadabwa kuti nthawi zambiri anthu amacheza ngati kulibe! Osataya mtima, mayankho abwino amaposa zoyipa, ndipo upangiri womwe ukuperekedwa ndi wothandiza kwa inu monga mayamiko onse. Khalani omvera ku mayankho otsutsa, ndikukhalabe owona ku masomphenya anu opanga! 

Phindu la 4: Mumalumikizana ndi akatswiri ena ndikupanga gulu!

Ichi ndi chimodzi mwazinthu zabwino kwambiri zogulitsa mwachindunji, kaya pa intaneti kapena mwa munthu. Ceramics imatha kukhala yokhayokha, ndipo kutuluka ndi kukagulitsa ndikotsutsana kwambiri ndi izi. 

Mukagulitsa pa intaneti, gwiritsani ntchito nsanja yanu yochezera kuti mulumikizane ndi ojambula ena. Izi sizingangoyambitsa kugawana nzeru, komanso nthawi zambiri kugulitsa, popeza palibe amene amakonda kugula mbiya kuposa oumba ena! 

Pazochitika zaumwini, mphindi zopanda phokoso zimapereka mwayi wabwino kwambiri wosakanikirana, kulimbikitsidwa ndi ntchito za ena, ndikupeza malingaliro abwino owonetsera ndi kupanga matumbi. Osazengereza kufunsa akatswiri ena kuti akupatseni upangiri, ingokumbukirani kuti musatseke nyumba zawo kwa makasitomala mukatero. Ojambula a Ceramic ndi gulu lodziwika bwino lopatsa, ndipo amakonda kugawana malingaliro ndi maupangiri, ndikupereka mawu olimbikitsa! Zochitika zambiri zamasiku ambiri zimaperekanso zochitika zamagulu monga chakudya chamadzulo, zikondwerero za mphotho, kapena kumanga msasa, kulimbikitsanso kulimbikitsana ndi maubwenzi. 

Kuti muyambe kugulitsa pazochitika zenizeni: 

1) Onetsetsani kuti muli ndi zida zadothi zogulika zokwanira kuti zikhale zoyenera. 

2) Sakani pa intaneti pazowonetsa zikubwerazi, ziwonetsero zaluso, kapena misika ya alimi. 

3) Ganizirani ndalama zomwe zimakhudzidwa pa chochitika chilichonse chomwe mwapeza, ndikuwona kuchuluka kwa zomwe muyenera kugulitsa kuti zikupindulireni. 

4) Lumikizanani ndi okonza ndikufunsira malo ogulitsira pamwambowo. 

5) Ngati / Mukalandiridwa, sungani tsikulo ndikuyamba kutsatsa kwa anzanu ndi achibale anu komanso otsatira TV nthawi yomweyo - mwachangu!

Kugulitsa Ceramics: Consignment

Chotsatira pamndandandawu ndi malo osangalatsa a Consignment. Kutumiza nthawi zambiri ndikoyamba kwa akatswiri kulowa m'masitolo ogulitsa, ndipo ndi njira yomwe imagwiritsidwa ntchito m'magalasi ambiri. Kwenikweni, mumasiya ntchito zambiri m'sitolo/nyumba yosungiramo zinthu zakale, ndipo amaziwonetsa bwino ndikuyesera kugulitsa zoumba zanu kwa makasitomala awo. Ngati amagulitsa, ndiye chokoma! - mumapeza gawo lazogulitsa. Ngati sakwanitsa kugulitsa, mutha kukhala ndi bokosi lazobweza pakapita miyezi ingapo. 

Mosiyana ndi malonda achindunji, komwe mumapeza ndalama zonse zantchito yanu, katundu amagawaniza mtengo wogulitsa pakati pa inu ndi wogulitsa. Simukugulitsa ntchito yanu ku shopu kapena nyumba yosungiramo zinthu zakale, koma mumalipira ndalama kuti mugwire ntchito yanu ndikukugulitsani. Mitengo ya katundu imasiyanasiyana malinga ndi bizinesi, mzinda, ndi dziko, koma kugawanika kofala kwa masitolo ndi 60/40 (pogulitsa 40% ya mtengo womaliza wogulitsa), ndi malo owonetsera 50/50. Katundu nthawi zonse amayenera kukhala ndi mgwirizano wolembedwa kuti akutetezeni inu ndi ntchito yanu, komanso kufotokozera zomwe gulu lililonse lachita. Ngakhale poyamba zingakhale zosasangalatsa kusiya 40-50% ya mtengo wanu wogulitsa, pali ubwino wodziwika pakugulitsa katundu:

Phindu 1: Mumapulumutsa nthawi!

Ngakhale kuti malonda aumwini ndi pa intaneti angakhale osangalatsa kwambiri, amafunikira nthawi yochuluka. Kaya mumagulitsa zida zanu zadothi pa intaneti ndipo mukukhala muofesi ndikukhazikitsa shopu yanu yapaintaneti, kuyika maoda ndikuyendetsa kupita ku positi ofesi, kapena mukupita kukagulitsa kwa masiku 5 mwachindunji kwa makasitomala, nthawi yonseyi ndi nthawi yomwe simunathe. studio yopangira ceramics. Chifukwa chake, ndi katundu, sitolo kapena malo osungiramo zinthu zakale amakutengerani zambiri za ntchitoyi. Iwo amachita malonda, zowonetsera, malonda, ndi kulongedza katundu. Ndipo m'malo mochita ndi angapo kapena mazana a makasitomala omwe angakhalepo patsiku, muyenera kuthana ndi shopu. 

Mfundo:

Masitolo ndi magalasi amapereka akatswiri ambiri ojambula, choncho kumbukirani kutenga nthawi kuti mugwirizane nawo. Akamadziwa zambiri za inu ndi ntchito yanu, m'pamenenso angakulimbikitseni.

Phindu lachiwiri: Mashopu ndi malo osungiramo zinthu zakale ali ndi anthu omwe analipo kale omwe mungathe kuwawona!

Simukufuna kuwononga nthawi yanu ndikupanga malonda pa intaneti kuti mupange dzina lanu? Ndiye izi zikhoza kukhala zanu! Mashopu ndi magalasi ndi mabizinesi okhazikika, kotero adapanga kale makasitomala. Izi zimakupulumutsirani ntchito zambiri pazamalonda, ndipo zimatha kuyika ntchito yanu ndi anthu omwe simungalumikizane nawo nokha. Izi ndizowona makamaka pamagalasi, omwe nthawi zambiri amakhala ndi mndandanda wa otolera ndi okhazikika. 

Mfundo: 

Onetsetsani kuti mwachita kafukufuku wanu musanayandikire mwayi wotumiza katundu. Sitolo iliyonse imadzipangira yokha msika wina, ndipo mukufuna kutsimikiza kuti ntchito yanu ndi yoyenera. Pitani ku shopu kuti muwone mitundu ina ya ntchito zomwe amagulitsa, ndi momwe amaperekera ntchitoyo. Izi zitha kupereka chidziwitso chabwino kwambiri chokhudza omvera awo! 

Phindu 3: Mutha kugulitsa ntchito yanu m'malo abwino!

Tonsefe timalota zokhala ndi malo ogulitsira mbiya okongola mumsewu waukulu, koma kupeza malo otsika mtengo amalonda m'tawuni yayikulu kungakhale kovuta! Pogulitsa katundu, mutha kudumpha mavuto azachuma opeza ndikuwongolera sitolo yanuyanu pogwira ntchito ndi mashopu omwe ali kale m'malo omwe mukufuna. Matauni ndi mizinda yambiri idzakhala ndi masitolo ndi malo owonetsera zaluso pakatikati pa tawuni kapena misewu yapakati, ndipo mudzapindula kwambiri ndi kuchuluka kwa magalimoto omwe malowa amalandira. Mashopu ambiri ndi malo osungiramo zinthuwa m'malowa amachitanso nawo zikondwerero zam'misewu ndi zochitika zapadera, monga Art Crawls, zomwe zimalola kuti malonda achuluke komanso kutenga nawo mbali kwa ojambula.

Mfundo:

Ngakhale malo osungiramo zinthu zakale ndi masitolo amisiri ndi chisankho chodziwikiratu kuti mugulitse ntchito yanu, ganiziraninso masitolo ena apadera. Kodi mumapanga zida za ceramic? Lingalirani zoyandikira malo ogulitsira nyimbo omwe muli kwanuko! Pangani miphika ya zomera ndi zokongoletsera zamaluwa? Yesani wamaluwa wamba! Mashopu amtunduwu amapezekanso m'mizinda ndipo amakopa makasitomala omwe mukufuna.

Phindu la 4: Simuyenera kukhala wogulitsa wodabwitsa!

Imodzi mwa T-Shirts yomwe timakonda kwambiri ndi "Introverted, koma okonzeka kuyankhula za ceramic!" Ngakhale kukhala wogulitsa wamkulu ndi luso labwino kwambiri lokhala nalo kwa wopanga aliyense, ena aife sitisangalala kapena omasuka kuchita izi, makamaka tikangoyamba kumene. Kugulitsa ndi luso, ndipo pamafunika chidaliro komanso chidziwitso kuti muwongolere. Posankha zotumiza, mumapindula ndi munthu yemwe wayikapo kale nthawi ndi maphunziro pa ntchitoyi, ndikukupatsani nthawi yochulukirapo kuti muwongolere luso lanu mu studio! 

Mfundo: 

Mukapita njira iyi, ganizirani za sitolo kapena malo osungirako zinthu monga kasitomala wanu. Ngakhale simukuyenera kugulitsa ntchito iliyonse kwa iwo, muyenera kugulitsa lingaliro lanu ngati wojambula, ndi ntchito yanu, kwa iwo. Mukugulitsabe ntchito yanu, mwanjira ina! 

Kugulitsa Ceramics: Kugulitsa

Pomaliza, tili ndi dziko losangalatsa la Wholesaling, komwe mukugulitsa mbiya zanu kwa ogulitsa omwe angawonetse ntchito yanu kutali. Kugulitsa zinthu zonse kumaphatikizapo maoda okulirapo ndipo, monga kutumiza, mumalipidwa peresenti yamtengo womaliza, nthawi zambiri 50%. Ngakhale kuti ikhoza kupereka malipiro ochepa kusiyana ndi katundu, kugulitsa katundu kumabwera ndi phindu lapadera lomwe siliyenera kunyalanyazidwa! 

Phindu #1: Mumalipidwa pasadakhale!

Mwamva zimenezo, mosiyana ndi katundu amene amakulipirani ndalama modzidzimutsa kumapeto kwa mwezi pa zinthu zomwe zagulitsidwa panthawiyo, maoda aholesale amalipidwa pasadakhale. Izi zikhoza kuchitika panthawi yomwe dongosolo laikidwa, lisanaperekedwe, kapena kugawanika pakati pa awiriwo. Simuyenera kudabwa ngati ntchito yanu ikugulitsa, kapena kuopa kulandira ntchito yosagulitsidwa pambuyo pake chaka! Kudziwa kuchuluka kwa ndalama zomwe mudzalandire pasadakhale kumachepetsa nkhawa kwambiri, ndipo kungakuthandizeni kukhala ndi chithunzithunzi chabwino cha chaka chandalama chomwe chikubwera.

tiganizira

Onetsetsani kuti muli ndi mgwirizano ndi kasitomala wanu musanapitirize. Mmenemo, fotokozani ndondomeko yanu yolipira, ndondomeko yanu yobwezera, zofunikira zochepa za dongosolo, komanso nthawi yanu yobweretsera ndi njira. Ndi zovuta zonsezi zomwe zayankhidwa pasadakhale, mudzadzikonzekeretsa nokha kuti mukhale ndi mwayi wopeza bwino!

Phindu Lachiwiri: Simuyenera kuganiza kuti mungapange zingati!

Mukakhazikitsa ubale wanu wamba, mudzawonetsa kasitomala wanu zomwe mwagulitsa ndi mndandanda wamitengo, ndipo adzayitanitsa kuchuluka kwazinthu zomwe akufuna. Mosiyana ndi kugulitsa kwachindunji ndi (nthawi zambiri) kutumiza, komwe mumaganizira mozama za kuchuluka kwa chinthu chilichonse chomwe mungabweretse kuwonetsero kapena sitolo, apa mumapatsidwa manambala enieni. Izi zimapangitsa kuti nthawi yanu ya studio ikhale yabwino kwambiri!

tiganizira

Tonse tikudziwa kuti nthawi zina milungu yamoto imakhala yocheperako kwa ife, choncho onetsetsani kuti mwawonjezera zina mwazinthu zosiyanasiyana podzaza maoda. Izi zimakupatsani mwayi wogwedezeka pakachitika zovuta zowoneka bwino ndikuchepetsa chiwopsezo chakulephera kutsatira zomwe mwalamula.

Mukamakambirana ndi kasitomala wanu wamba, onetsetsani kuti mukugulitsa omwe amakugulitsani kwambiri, ndikuwalangiza kuti ndi zinthu ziti zomwe zimayendera bwino limodzi. Kuti muwasunge kuti abwererenso chaka chilichonse, onetsetsani kuti madzi akupanga akuyenda, ndikuwadziwitsa za mapangidwe atsopano osangalatsa omwe mwapanga kuyambira pomwe adayitanitsa.

Phindu Lachitatu: Muli ndi maoda ochepa oti muwakonze ndikuwongolera!

Kugulitsa zinthu zonse kungachepetse kwambiri nthawi yanu yoyang'anira! Mukuchita ndi makasitomala ambiri omwe akuyika maoda akulu, poyerekeza ndi kupanga maoda ang'onoang'ono. Tangoganizirani kusiyana kwa nthawi yomwe mumatumizira maimelo, kulongedza, kulemba, ndi kutumiza pamene mutumiza makapu 40 kwa kasitomala mmodzi m'mabokosi awiri, poyerekeza ndi makapu 40 kwa anthu 40 m'mabokosi a 40?! Osanenanso za kupulumutsa mtengo pakuyika ndi kutumizanso!

tiganizira

Ngakhale maoda akuluakulu atha kubweretsa phindu lalikulu, dzikonzekereni kuti muchite bwino pokhala ndi fomu yoyitanitsa kasitomala wanu, komanso tsamba latsamba lanu lokuthandizani kuti muwone zomwe mwapanga. Phatikizani zinthu monga mtundu wa chinthu, mtundu, glaze, ndi kuchuluka kwake. Kwa inu nokha, tsatirani kuchuluka kwa zinthu zomwe mwapanga, zokongoletsedwa, zonyezimira, zosungidwa m'bokosi, ndi zotumizidwa, pamene mukuchita kuyitanitsa kulikonse. Ngati mwakonzekera kuyambira pachiyambi, kuyenda ulendo wanu wonse kudzakhala kamphepo!

Mukalowa m'dziko losangalatsa la malonda a ceramic, musamve kuti muli ndi gawo limodzi mwa magawo awa ogulitsa! Njira zosiyanasiyana zimatha kugwira ntchito modabwitsa, ndikupangitsanso chidwi chanu komanso makasitomala anu. Palibe njira yamtundu umodzi, choncho sakanizani ndi kufananiza kuti mupeze zomwe zimakukomerani. 

Ngati mukufuna kukulitsa bizinesi yanu, pitilizani maphunziro athu a Ceramics MBA! Tidzakutengerani mozama mukuwona zinthu zonse zokhudzana ndi kugulitsa pa intaneti, ndi aphunzitsi ena apamwamba kukuthandizani paulendo wanu.